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Fluid Sports to Rep AC Milan

Fluid Sports has been appointed U.K. licensing partner for soccer team AC Milan. The agreement will see Fluid working closely with Adidas Italy, which is responsible for the team’s global licensing activities. Fluid is exploring a number of new lice

Fluid is exploring a number of new licensing opportunities for AC Milan in the U.K. AC Milan recently won the Scudetto (Italian league championship) for the 18th time.

“We’re extremely pleased to have partnered with Fluid Sports on this exciting new project," says Ilaria Rossi, licensing manager for Adidas Italy, who manages the AC Milan Licensing business from Adidas headquarters in Monza. “We have been impressed with Fluid’s knowledge and understanding of the U.K. licensing marketplace, Tom Howgate’s connections with the licensee and retailer fraternity, as well as Fluid’s track record of delivering outstanding results for the other football clubs with whom they work."

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