License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Fisher-Price Gears up for Mike the Knight

Hit Entertainment has pegged Fisher-Price for a global master toy range (excluding the U.K. and Japan) for Mike the Knight.The toy line will be based on the CG-animated show “Mike the Knight,” a new TV series for preschoolers co-produced by Hi

The toy line will be based on the CG-animated show “Mike the Knight,” a new TV series for preschoolers co-produced by Hit Entertainment and Nelvana, that transports kids to a world of castles, dragons, and trolls.

Fisher-Price is planing a variety of items  for boys and girls ages 2 including role play, playsets, plush, figures and preschool toys.

The first items are scheduled to launch in the U.S. and Canada in fall 2013 with a global distribution beginning in fall 2013.

“Mike the Knight” currently airs in the U.S. (Nickelodeon and Nick Jr.), Canada (Treehouse), the U.K. (Cbeebies), Australia (ABC) and France (TF1), and is slated to launch in more than 20 more territories in the coming months.  

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish