Mattel's Fisher-Price is launching its first pet toy line this month, exclusively at PetSmart stores in the U.S. and Canada.
The pet line includes Fisher-Price toy spin-offs such as the Xylobone, Chatter Pup Telebone and Ruff-a-Stack. The range, retailing from $7.99 to $12.99, comes in a wide range of shapes, sizes and textures for large and small dogs. Some of the toys have ropes to pull and tug and others are peanut butter-scented.
"Fisher-Price toys have entertained families for the past 80 years. In fact, the Xylophone, Chatter Telephone and Rock-a-Stack are some of the most iconic Fisher-Price toys that today's consumers played with as children," says Andrew Chi, Director, Fisher-Price Consumer Products. "Many families already consider pets to be part of the family, so it was a natural extension for us to develop a line of pet toys inspired by our beloved classics."