Fisher-Price introduced a wide range of new products and partnerships on the Licensing International Expo show floor last week.
Up first is a partnership with recording artist Jewel and Somerset Entertainment to release an album, “The Merry Goes ‘Round.” The album is a follow-up to her best-selling album “Lullaby.”
Fisher-Price will partner with United Legwear Company to manufacture and distribute multi-product lines for infants and toddlers, both girls and boys. Products will includes fashion styles and core basics such as booties, crew socks, anklets, bobby socks, tights and slipper socks with gripper bottoms that incorporate Fisher-Price characters, styles and themes.
Spatial View, operator of 3DeeCentral, is partnering up with Fisher-Price who will offer images from the ViewMaster archive for digital download to 3D mobile devices, PCs and internet connected 3D TVs.
Mobi Technologies is teaming with the preschool and infant toy manufacturer to produce a series of advanced, wireless baby monitors in both audio and audio/video formats.
On the product release side, Fisher-Price unveiled its FastFinder diaper bag line and new baby gear line in partnership with Baby Trend for car seat and stroller travel systems.