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First Lady Partners with Sprout for PSAs

First Lady Partners with Sprout for PSAs

Sprout, First Lady Michelle Obama and LazyTown have teamed up to promote active, healthy lifestyles for preschoolers with a series of new Let’s Move! public service announcements. Produced by Sprout and designed specifically for children ages 2-5 an

Sprout, First Lady Michelle Obama and LazyTown have teamed up to promote active, healthy lifestyles for preschoolers with a series of new Let’s Move! public service announcements. Produced by Sprout and designed specifically for children ages 2-5 and their families, the PSAs will air on the Sprout channel and NBC Kids, a new Saturday morning block on NBC programmed by Sprout.

The three PSAs, filmed in the East Room of The White House, feature First Lady Michelle Obama, Chica the Chicken (host of Sprout’s “The Sunny Side Up Show”) and Sportacus from “LazyTown.” The PSAs will focus on promoting physical activity, healthy eating and the importance of play.

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