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Feld Expands Monster Jam Program

Feld Motor Sports signed seven new companies to its Monster Jam licensing program. The brand now boasts more than 50 licensees.New partners include:Aquarius: Boys’ accessories including belts, wallets, small leather goods, gift sets, cold weather an

Feld Motor Sports signed seven new companies to its Monster Jam licensing program. The brand now boasts more than 50 licensees.

New partners include:

  • Aquarius: Boys’ accessories including belts, wallets, small leather goods, gift sets, cold weather and cut and sewn hats.
  • Bakery Crafts: Cake and cupcake toppers including Pop Tops and plaques, cake kits, candles, Bakery Bites, and edible cake decorations.
  • Playhut: Indoor and outdoor play tents, play structures, play environments, 3D play mats, soft storage bins and slumber products.
  • Raymond Geddes: Writing instruments, back-to-school paper products to include notebooks, folders, memos and notepads.
  • Tara Toy: Design N’ Play giant activity sets and board games.
  • Walter Foster Publishing: Activity books to include drawing lessons, bound-in drawing pad, puzzles, word games, cut outs and stickers.
  • XMG: Smart phone gaming applications, internet gaming applications for a global audience.

Feld also renewed with the following Monster Jam partners:

  • American Greetings: Greeting cards, party goods, party favors, party decorations, gift packaging and stickers.
  • Bentex Group, Extreme Concepts, and Dreamwave: Boys' swimwear and sleepwear, boys’ t-shirts and tops and bottoms, separates and sets, men’s loungewear and sleepwear.
  • Bioworld: Men’s and boys’ t-shirts and headwear.
  • Square One Brands: Gift and novelty tin signs and license plate holders.

“Monster Jam is one of the most exciting family-based live events in the world combined with a passionate and enthusiastic television fan base," says Mark Abernethy, senior director of brand marketing, Feld Motor Sports. "The announcement of eight new licensing agreements and the resigning of strong long-term licensing partners continues to solidify the Monster Jam brand in key retail categories.”

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