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FEATURE: Licensing Heads to MAGIC

FEATURE: Licensing Heads to MAGIC

With consumers starting to return to stores for fresh apparel, many retailers and clothing companies are luring shoppers with exclusive licenses, proving that the licensing business is as relevant as ever fueling the fashion business.At the same time, mor

With consumers starting to return to stores for fresh apparel, many retailers and clothing companies are luring shoppers with exclusive licenses, proving that the licensing business is as relevant as ever fueling the fashion business.

At the same time, more designers, athletes and iconic brands are licensing their names in expanded categories. And the push is greater than ever into the mass market channel, which is proving that it doesn’t tarnish the reputation of a brand logo.

In fact, exclusive deals and licenses with retailers are credited with helping the fashion industry come back to life, according to industry data. The NPD Group reports that U.S. apparel sales in 2011 rose 4 percent to $199 billion.

To read License! Global’s full coverage of MAGIC in the August issue, click here.

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