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Express to Sell on Facebook

Retailer Express now offers fans the option to purchase its entire catalog of products through the brand's Facebook page. This is part of Express' effort to leverage its 837,000 Facebook friends.Shoppers also have the capability to add products to their w

Shoppers also have the capability to add products to their wish list shared with the company’s website and mobile platforms. Additionally Express' Facebook page offers gift cards and e-gift cards.

All inventory and pricing is the same at the company’s website and mobile offerings, and updated seamlessly in real time.

"Social commerce is the next step in our evolution as a retailer,” says Jim Wright, senior vice president, customer relationship management and e-commerce at Express. “We continue to look for ways that the customer can interact with the brand on their own schedule and at their convenience, so that we bring down as many barriers as possible. Shopping from our Facebook page is a natural way to help customers interact and share their experience with our brand."

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