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Everlast Taps New Era for 100th Anniversary Line

New Era has teamed up with Everlast Worldwide and No Mas, a New York-based sport and culture brand, to create a limited-edition cap collection, celebrating EverlastÕs 100th anniversary.The exclusive line, called Everlast N.Y., is inspired by vintag

New Era has teamed up with Everlast Worldwide and No Mas, a New York-based sport and culture brand, to create a limited-edition cap collection, celebrating EverlastÕs 100th anniversary.

The exclusive line, called Everlast N.Y., is inspired by vintage photographs, catalogs and equipment. The collection includes two styles in a variety of colors, featuring "N.Y." and "Everlast Choice of Champions." The hats are available now at select specialty retailers, Everlast.com and Nomas-nyc.com.

"Like Everlast, the New Era brand was built on an authentic sports heritage foundation. Our products have continued to reflect quality and craftsmanship all while encouraging self-expression and uniqueness," says Braden Dahl of New Era. "Everlast is one of the most recognizable sports brands in the world and we are honored to partner with and support them during their 100th anniversary—it is a major accomplishment."

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