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Everlast Renews Bellator Partnership

Everlast Worldwide announced that it will continue its partnership with Bellator Fighting Championships, the mixed martial arts promotional company.Everlast will continue to be the exclusive fight glove worn by all Bellator fighters, as well as the catego

Everlast will continue to be the exclusive fight glove worn by all Bellator fighters, as well as the categorical sponsor for all gloves, cages and training equipment for the promotional company. In addition, the brands will strategically align marketing and promotional opportunities through a variety of channels including retail, online and print advertising campaigns and social media.

"We couldn't have been happier with our partnership with Bellator and are excited to expand our brand reach through their live primetime platform on MTV2," says Matt Cowan, vice president of marketing and product for Everlast. "Our brand strength and authenticity is driven through having our products worn by the greatest athletes in the world, and Bellator remains vital to this, and our market leadership in the Mixed Martial Arts space."

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