The Ben and Holly’s Little Kingdom licensing program currently has 34 U.K. licensees on board. New product launches this year include stationery, greetings, role-play toys, electronic learning toys, confectionery, annuals, hair accessories, jewelry, lighting, melamine, lunchware, bags, umbrellas, belts, hats, scarves, gloves and footwear.
The brand will have an increased presence at retail during the holiday season, boosted by television advertising for Golden Bear’s toy range, MV Sport’s outdoor toys and eOne’s DVD release of The Tooth Fairy this October.
Next year, eOne will launch celebration cakes, amusement rides and wall décor. In addition there will be on-air competition activity on Channel 5's Milkshake and a special DVD release of The Elf Games, which will tie in with the Olympics.
"Ben and Holly’s Little Kingdom" launched on Nick Jr. in 2009 and on Channel 5’s Milkshake in 2010. It currently ranks as the second most popular show on Nick Jr. after "Peppa Pig." eOne has commissioned a second series episodes that will begin roll out next year.
“Our investment in new content and solid marketing support will ensure that the property continues to out perform our forecasts and claim it’s rightful position as a leading British preschool property,” says Hannah Mungo, head of U.K. licensing at eOne.