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Electrolux and TTI Take Tools to U.S.

Electrolux Global Brand Licensing and TTI extended their partnership for AEG power tools in the European market to the U.S., making AEG power tools available exclusively for the professional tradesman.Five commercial grade tools, including two rotary hamm

Five commercial grade tools, including two rotary hammers, one hammer drill and two grinders, have been introduced to the STAFDA industrial channel in the U.S. The products will not be available to the traditional retail market.

TTI has been in STAFDA in the U.S. for many decades, and has introduced the AEG line as a complement to its Milwaukee tools. For Electrolux Global Brand Licensing, the launch marks a step in bringing the German AEG brand to the US.

“Electrolux has every reason to believe that AEG’s reputation will catch on in the US as well, where European products have seen rising demand for years,” says Matthew Young, head of Electrolux Global Brand Licensing.

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