Egmont U.K. has announced plans to secure creative partnerships with children’s entertainment companies around the world to create original multi-platform children’s content.
The first partnership to be announced as part of the new initiative is with DHX Media. Under the deal, Egmont’s editors, authors and illustrators will collaborate with DHX’s TV producers in a single creative team to co-develop ideas that work across multiple platforms, including publishing, TV and digital. Both companies will share rights across all formats.
Egmont and DHX have already announced their first collaboration, Shipwrecked, which is described as “Gossip Girl”-meets-“Lost.” The two companies are currently working on both a book and TV series for the brand.
“Our partnership with Egmont is the perfect fit for our business, bringing together complementary reach and expertise to develop multi-platform brands with global appeal,” says Steven DeNure, president and chief operations officer, DHX Media.
Working closely with TV consultant Angus Fletcher (former president of the Jim Henson Television Group), Egmont is in talks with some of the world’s leading children’s businesses for similar partnerships.
“These are creative and commercial partnerships with expertise at their heart. What makes them different is that together with our editorial teams, authors and illustrators we’ll be co-developing ideas from scratch with our partners, which can work across all media including publishing, TV, digital, merchandising and more,” says Rob McMenemy, senior vice president, English-language and Central Europe, Egmont. “There’s a wealth of talent and experience across children’s entertainment, and joining forces with other experts to co-develop original concepts is a natural next step and an exciting new direction.”