MovieStarPlanet is a virtual world for tweens where they can create their own movie star avatar. Users work together to create animated movies and win virtual fame and money. The site currently has 45 million users across 11 countries
“This is a very exciting acquisition for the Egmont Kids Media group, who recognize how important digital worlds are becoming in the lives of our consumers," says Emma Cairns-Smith, licensing director, Egmont U.K.
Content will be published in the U.K., Denmark, Norway, Sweden, Finland and Poland beginning this fall with the launch of the All About MovieStarPlanet magazine and MovieStarPlanet: The Official Guide.
“Our publishing will bring the virtual world of MovieStarPlanet to life, helping to deepen fans’ engagement and involvement,” says David Riley, managing director, Egmont Publishing Group.