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Egmont Adds Monster High

Egmont Publishing Group is expanding its magazine portfolio in the U.K. with the launch of Monster High magazine, licensed by Mattel, on April 4.Egmont has six girls titles currently in the market: Barbie, Disney Princess, Go Girl, Tinkerbell, Animal Cuti

Egmont Publishing Group is expanding its magazine portfolio in the U.K. with the launch of Monster High magazine, licensed by Mattel, on April 4.

Egmont has six girls titles currently in the market: Barbie, Disney Princess, Go Girl, Tinkerbell, Animal Cuties and We Love Pop magazines. The monthly Monster High will be aimed at girls ages 7 to 12.

“Monster High is a bona fide phenomenon and we are extremely excited to welcome this leading girls brand into our portfolio,” says Debbie Cook, director of magazines, Egmont U.K. “Our partnership with Mattel reaffirms Egmont’s position as the ideal magazine partner for brands looking to communicate with the pre-teen audience.”

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