License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Eddie Bauer Grows its Gifts

Eddie Bauer has entered into a multi-year agreement with Tandy Brands Accessories for products in its gift category. Under the terms of the agreement, Tandy Brands will have rights to produce tools, handheld lighting, hydration packs, drink ware and other

Under the terms of the agreement, Tandy Brands will have rights to produce tools, handheld lighting, hydration packs, drink ware and other personal accessories.  


Eddie Bauer expects to drive incremental distribution in a number of wholesale channels, and for Eddie Bauer's 353 stores retail store locations and direct-to-consumer businesses.  


"The Eddie Bauer brand is a leading lifestyle brand that represents outstanding quality, value and innovation, characteristics which are also hallmarks of our gifts category," says Rod McGeachy, chairman and president and chief executive officer. "This new license agreement is a significant win for Tandy Brands, and will accelerate our strategic turnaround by expanding our portfolio of top-tier brands and diversifying our retail partnerships."

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish