License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

E-Max Rebrands as Giromax

E-Max, has changed its name to Giromax as part of a new strategy aimed at increasing the company's position in the children's collectibles and toy markets.

Ensobrados Martorell, a.k.a. E-Max, has changed its name to Giromax as part of a new strategy aimed at increasing the company’s position in the children's collectibles and toy markets.

In the last few years, the company has experienced strong growth from the acquisition of international licenses such as Angry Birds, Peppa Pig and Mickey Mouse.

The new name is one of the first changes to be made by the newly appointed managing director, Anna Sanfeliu, who took over earlier this month. To read more, click here.

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish