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Driver Dan Adds Video Game Partner

Driver Dan Adds Video Game Partner

"Driver Dan’s Story Train," a preschool series on the U.K. CBeebies channel, has signed Avanquest Software to create PC and console games for the property. The launch is planned for Easter 2012 and the deal covers U.K., Ireland, Australia

"Driver Dan’s Story Train," a preschool series on the U.K. CBeebies channel, has signed Avanquest Software to create PC and console games for the property. The launch is planned for Easter 2012 and the deal covers U.K., Ireland, Australia and New Zealand.

Avanquest will use Driver Dan imagery, branding and content to create and publish a Nintendo DS and PC activity collection of 12-15 mini games.

Avanquest joins a strong program, which include Golden Bear for toys, Universal Pictures International Entertainment for DVDs in the U.K. and Australia, Macmillan Books has launched an array of book formats, BBC Worldwide Magazines for magazine placement, Ravensburger for puzzles, MV Sports for wheeled toys in the U.K. and TDP Aykroyds for nightwear and underwear in the U.K.

"Driver Dan’s Story Train" is produced by 3Line Media in association with twofour54 Abu Dhabi.

“With a portfolio of over 200 bestselling games for the PC and Nintendo DS  featuring the very latest cutting edge technology and innovation, we are delighted that Avanquest will be introducing Driver Dan to the world of Nintendo DS gaming,” said Andrew Kerr of Aoh!K Commercial, which represents the property in the U.K.

Simon Reynolds of Avanquest Software Ltd said, “We are delighted to be working with the successful Driver Dan’s Story Train brand and adding it to our roster of best-selling children’s Nintendo DS games.”

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