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DQE Signs Toy Deal for The Jungle Book

DQE has entered into an exclusive toy licensing agreement for DQE's 3D animated series "The Jungle Book" with Mookie Toys Ltd, a U.K. based company.Mookie has acquired the toy licensing rights for "The Jungle Book" in the U.K., Republi

DQE has entered into an exclusive toy licensing agreement for DQE's 3D animated series "The Jungle Book" with Mookie Toys Ltd, a U.K. based company.

Mookie has acquired the toy licensing rights for "The Jungle Book" in the U.K., Republic of Ireland and the Channel Islands and will sell Jungle Book toy merchandise including wheeled bicycles; tri-scooters; tricycles; balance bikes; sit-N-rides; play balls, outdoor activity centers; and slides.

"The Jungle Book 3D series has already become a hugely popular television program in countries where it has started airing," says Tapaas Chakravarti, chairman and chief executive officer of DQE Group. "We remain hugely optimistic that the licensing and merchandising of this iconic property will gain further momentum during 2011."

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