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Dora Celebrates 10 at Toys"R"Us

Nickelodeon Consumer Products and Toys"R"Us have paired to roll out a multi-territory promotion to celebrate the 10th anniversary of Dora the Explorer. A Dora's Fantasy Adventures product assortment is planned for stores in the U.K., Australia a

Nickelodeon Consumer Products and Toys"R"Us have paired to roll out a multi-territory promotion to celebrate the 10th anniversary of Dora the Explorer. A Dora's Fantasy Adventures product assortment is planned for stores in the U.K., Australia and Canada.

The exclusive toy range includes Fisher-Price's Dora the talking fairy tale princess, Fantasy Adventures fashion dolls, dress-and-spin miniature Dora, a princess wand, collectible miniature play sets and a sparkle castle play set; and Mega Bloks' Dora-themed tube of blocks. The items are specially re-packaged for the anniversary and feature refreshed artwork. The line is hitting this month in U.K. stores, and will be followed by launches in Australia and Canada in November.

"Dora is such a beloved character and toys are at the heart of children's play and development so it was crucial that we create something really innovative and unique to ensure that one of our key properties remains fresh and exciting during her anniversary year," says Leigh Ann Brodsky, president of NCP. "We're delighted to be partnering with such a renowned global retailer as Toys"R"Us to offer this signature 10th anniversary Dora assortment, further enabling Dora the Explorer to make her mark around the globe."

The partnership marks the first time NCP and TRU have come together for a multi-territory promotional deal.

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