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Disney Teams Up with NHL

Disney Teams Up with NHL

Disney Consumer Products and the National Hockey League will release co-branded merchandise featuring "Phineas and Ferb" characters for the 2011-12 NHL season. The products will hit stores this fall.The Disney and the NHL collection will include

Disney Consumer Products and the National Hockey League will release co-branded merchandise featuring "Phineas and Ferb" characters for the 2011-12 NHL season. The products will hit stores this fall.

The Disney and the NHL collection will include apparel, headwear, housewares and collectibles featuring "Phineas and Ferb" characters wearing NHL and team branded merchandise.

"The Phineas and Ferb brand evokes creativity, youthfulness and high energy, not unlike the NHL brand," says Jim Haskins, NHL group vice president, consumer product licensing. "The NHL is thrilled to be working with such a premier Disney property as nearly one third of NHL fans are between the ages of six and 17, and 65 percent of those fans watch the Disney Channel."

"Just like the game of hockey, 'Phineas and Ferb' is successful because it appeals to a diverse demographic kids and grown-ups, boys and girls," says Stephen Teglas, vice president and general manager of fashion & home, North America, Disney Consumer Products. "We look forward to bringing the humor of the series to NHL fans with a fun campaign at arenas and through clever products that showcase our two brands. It also seems like the kind of adventure that Phineas and Ferb would imagine."

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