Disney Publishing Worldwide will expand its U.S. magazine business, which currently publishes the mom-focused Disney FamilyFun, with new magazines targeted at kids. The first magazine in the program, Phineas and Ferb, will be a bi-monthly magazine now available at newsstands.
In addition to Phineas and Ferb, DPW will release three stand-alone publications featuring content inspired by Marvel and Disney-Pixar feature film releases. This April will see the release of Thor will hit stores in April, followed later this year by Cars 2 and Captain America. Cars magazine, a subscription-based monthly, will launch this fall.
“We saw with last year’s publication of our Toy Story 3 and Phineas and Ferb special interest publications that there is certainly a demand in the market for high quality kids’ magazines,” says Aparna Pande, vice president and general manager of U.S. magazines at DPW. “It’s a natural extension of our existing business. We have the content along with the consumer marketing and distribution expertise, and it allows Disney Publishing to continue delivering great publications that get kids reading wherever and whenever they want.”