The Walt Disney Company and Egmont U.K. announced the launch of DYOU, the first editorially driven monthly magazine from Disney for girls ages 10–14. The magazine will hit stores April 20.
DYOU launched in Italy last September and is currently rolling out in 30 countries around the world with both a print and digital presence. It is the latest addition to Egmont’s five-strong portfolio of Disney Publishing Worldwide magazines, including Disney Princess, Disney & Me, Cars and Toy Story.
The magazine will feature exclusive Disney content, celebrity gossip, interviews, horoscopes, beauty tips, comics and friendship and fashion advice. The first issue includes an interview with Miley Cyrus.
“This is an exciting launch for us and we’re delighted by the incredibly positive response from both advertisers and retailers,” says Debbie Cook, director of magazines at Egmont. “DYOU has a unique aspirational look, similar to a grown-up magazine, but with content relevant to a teen audience. The Disney connection will reassure parents, but it is edgy enough for the highly competitive and discerning target market.”