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Discovery Signs Lisciani Giochi

Discovery Communications inked a deal with Italian toy licensee Lisciani Giochi for its kids’ brand, Explore Your World. Lisciani Giochi will create a line of educational toys for children 8-12 designed to stimulate creativity and learning, accordin

Lisciani Giochi will create a line of educational toys for children 8-12 designed to stimulate creativity and learning, according to the five year pan-European partnership. The toys will launch for this year's holiday shopping season across most European markets.

The line will include an electrical circuit game with simple parallel and series circuits such as those found in light bulbs and FM radios; a botanical garden kit with a fully functional greenhouse; and a solar system kit.

"The Explore Your World brand is unique to the market in that it taps directly in to kids’ imaginations while satisfying their thirst of knowledge and adventure in the world around them," says Nicolas Bonard, senior vice president, Discovery Enterprises International, Europe. "This latest deal with Lisciani Giochi is integral to our commitment to harness the power of the Discovery brand and create licensed products that are fun yet broaden knowledge of the natural world."

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