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Discovery Adds Poof-Slinky

Discovery Communication has signed a new deal with licensee Poof-Slinky for its Mythbusters property. Poof-Slinky will handle production for science activity kits, which will be refreshed and updated with new packaging. The line will debut at Dallas Toy F

Poof-Slinky will handle production for science activity kits, which will be refreshed and updated with new packaging. The line will debut at Dallas Toy Fair, and be distributed at mass, book, department and specialty store chains, e-commerce sites and in retailer and mail order catalogs.

The Joester Loria Group brokered the deal for Discovery Communications.

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