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DHX Names Rastamouse Toy Partner

DHX Names Rastamouse Toy Partner

DHX Media has named Character Options master toy licensee for "Rastamouse," which now ranks in CBeebies' top five shows. The toys will hit stores in October.   Character Options will produce plush versions of Da Easy Crew that portrays

DHX Media has named Character Options master toy licensee for "Rastamouse," which now ranks in CBeebies' top five shows. The toys will hit stores in October.  

Character Options will produce plush versions of Da Easy Crew that portrays the characters exactly as they are seen in the show.  The plush line will be followed by a plastic collection of both figures and play sets.

“We are delighted to be working on the Rastamouse toy line," says Jon Diver, joint managing director of The Character Group. "The stories have created a real buzz with this age group and parents alike, and Rastamouse has provided a fresh face in the world of children’s Licensing. Rastamouse has certainly captured our imaginations too, and the range we are creating is both fun and accurate to the property.”

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