License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Dentsu Names Master Toy Partner

Dentsu Names Master Toy Partner

Dentsu Entertainment USA and Namco Bandai have partnered for the master toy license to distribute LBX toys throughout the Americas. Namco Bandai also signed a separate master toy license agreement with TV Tokyo for European territories.Currently airing on

Dentsu Entertainment USA and Namco Bandai have partnered for the master toy license to distribute LBX toys throughout the Americas. Namco Bandai also signed a separate master toy license agreement with TV Tokyo for European territories.

Currently airing on TV Tokyo in Japan, "LBX" is an animated television series and franchise based on miniature customizable robots with more than 44 episodes aired to date. Dentsu Entertainment USA is currently adapting the series for broadcast in the Americas.

Bandai's toy products will hit shelves in the Americas fall 2013. The line will include figures, role play, vehicles and action model kits. In European territories, Bandai and TV Tokyo plan for broadcast and toy launches with a similar timeframe.

"With an exciting storyline and an organic transition from the TV screen to mass market toy products, we are confident that the ‘LBX’ series and toys will appeal broadly in all markets worldwide," says Yuma Sakata, president and chief executive officer, Dentsu Entertainment USA. "‘LBX’ is all about customizable battling robots, and Bandai has a great reputation for innovation and for producing inspiring, high-quality toy robots. We view this as a great alliance."

"The LBX robots that appear in the series fit in the palm of your hand, which offers so many creative play possibilities," says Masayuki Matsuo, chairman and chief executive officer, Bandai America. "We look forward to working closely with Dentsu Entertainment USA and TV Tokyo to introduce LBX to the world outside of Asia. We know kids are going to love this TV series and these toys."

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish