Entertainment properties continued to release new product agreements in conjunction with Comic-Con International in San Diego.
On Friday, License! Global reported on several consumer products deals for entertainment properties. More partnerships have been released, including:
The Lego Group and Marvel Entertainment signed a multi-year agreement granting Lego Group the rights to develop a Marvel-branded Lego Super Heroes construction toy collection. The agreement, which begins in January, covers three Marvel franchises: Marvel’s The Avengers movie, and X-Men and Spider-Man classic characters. The initial Lego-Marvel collection of construction sets, mini-figures and buildable characters will launch in May to support the release of The Avengers next summer.
Relativity Media optioned the feature film rights for Voltron from World Event Productions, and will adapt the live-action big screen version from the classic animated series "Voltron: Defender of the Universe." The project was brought to Relativity through a deal with Atlas Entertainment’s Charles Roven and Richard Suckle, whose company will shepherd the project.
Ape Entertainment and ZeptoLab, developers of the Cut the Rope game apps, signed an agreement to create a series of digital comic books based on the popular game. The comic series will explore the backstory of the game’s character, Om Nom.