Disney Consumer Products has partnered with Gilt Groupe to offer special product sneak peeks on gilt.com for merchandise inspired by Disney entertainment and franchises. The first promotion launched Wednesday on Gilt Children with an advance look at merchandise for the Disney/Pixar film Cars 2.
Cars 2 products featured on the site include a toy box, chair desk, table and chairs set, step stool, large backpack, Cordura car-shaped lunch bags, car-shaped toddler bed, Lightning McQueen sports car twin bed, Lightning McQueen roadster toddler bed, pillow pals, rugs, a car-shaped soft chair, pajamas and t-shirts.
"Just as we continually forge relationships with fun new designers and evolve our product lines, we're also actively seeking to bring that innovation and fresh perspective to our retail promotions," says Stephen Teglas, vice president and general manager of fashion and home for North America at Disney Consumer Products. "Gilt.com made perfect sense to deliver a handpicked assortment of Disney products to a discerning consumer who has a love for Disney and is excited to preview the latest items before anyone else."
Upcoming Disney sales on Gilt Groupe will include offerings for Winnie the Pooh and The Muppets feature film debuting in November.