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DCP Hosts First Pop-Up Shop for Tron: Legacy

A Tron: Legacy pop-up shop has arrived in Los Angeles where Disney Consumer Products is highlighting merchandise and displays based around the upcoming 3-D adventure film. This is the first concept pop-up shop hosted by DCP.The temporary retail shop, whic

A Tron: Legacy pop-up shop has arrived in Los Angeles where Disney Consumer Products is highlighting merchandise and displays based around the upcoming 3-D adventure film. This is the first concept pop-up shop hosted by DCP.

The temporary retail shop, which will be open for six weeks, is offering limited-edition Tron products, as well as a café and art exhibition space, at Royal/T in Culver City, Calif. Merchandise is available from partners including Monster, Adidas, Hurley, Oakley, Spin Master, Han Cholo, New Era and Threadless, as well as select titles from Disney Publishing. A free mini Tron: Legacy movie poster will be given away with every pop-up shop purchase.

"Our Tron: Legacy merchandise line offers a wide range of items for all, whether you're a die-hard fan or just an avid fan of design, imagination and technology," says Pam Lifford, executive vice president of fashion and home for Disney Consumer Products. "We've had great response from fans on the line overall and the Tron pop-up shop is a special way to bring it all together for them while spotlighting those one-of-a-kind pieces they can't find anywhere else."

In support of the shop's launch, fans can enter to win a family four-pack of 3-D advance screening passes to see Tron: Legacy, which hits U.S. theaters on Dec. 17. Meanwhile, Disney Living on Facebook has added a Tron tab, featuring behind-the-scenes photo galleries, latest product releases, exclusive video content and an events schedule for the pop-up store.

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