Disney Consumer Products has partnered with Forever 21 to launch an exclusive apparel and accessories line this week for young women called Minnie Muse.
The collection, featuring modernized sketches of Minnie Mouse, includes 41 pieces, as well as stationery, accessories and gift items. The items retail for $30 and under.
"We consistently see the fashion world pay tribute to Minnie's signature ears, darling bows and polka dots and are thrilled that Forever 21 has found a muse in her too," says Stephen Teglas, vice president and general manager of fashion and home in North America at Disney Consumer Products. "Minnie Mouse's adventurous and girly spirit will especially appeal to the young fashionable Forever 21 customer."
In celebration of the launch, an exclusive party was hosted at the Forever 21 store in Los Angeles. The event featured drawings from Disney artist John Quinn, music from DJ TeeMaree and a food truck. Celebrity guests included J. Alexander from "America's Next Top Model," Bella Thorne and Zendaya Coleman from Disney's "Shake It Up," Stephanie Pratt from MTV's "The Hills" and Shay Mitchell from "Pretty Little Liars."