“The core values and tenets of the LazyTown brand make it a great addition to the expanding roster of brands in our portfolio, and one that we’re proud and excited to work with to expand on its message of empowering kids to make healthier choices,” says Pete Yoder, vice president of consumer products, North America, CNE. “There is a tremendous amount of potential for LazyTown in North American markets, and we’re excited to share some of our initial plans with partners at Licensing Show and in the coming months.”
Last year, Turner CN Enterprises, the network’s licensing counterpart in EMEA, acquired the LazyTown brand and committed to produce a new series of the Icelandic kids TV series, which is aired in more than 170 countries.
The new announcement marks a deepening of that existing relationship, and will provide opportunities for the brand throughout North America.
“CNE runs one of the most successful licensing teams in the country and we are extremely happy to now have access to the expertise and resources of our U.S. sister company,” says Guomundur Magnason, managing director, international brand and licensing, LazyTown. “This partnership is especially important for LazyTown now that we have such a strong broadcast platform in the region with PBS Sprout, NBC Kids and Telemundo.”
LazyTown Enterprises and Cartoon Network are showcasing LazyTown in booths 6852 and 6446, respectively, at Licensing Expo this week in Las Vegas, Nev.