Cartoon Network Enterprises announced seven new apparel and accessories partners for the animated comedy series “Adventure Time with Finn & Jake.” The new product lines debuted at the MAGIC Marketplace and will hit stores this spring.
New partners include Underboss-Undergirl (juniors and young men’s underwear, sleepwear and robes), Hot Properties (magnets and key chains) and High IntenCity (jewelry, hair and novelty items). Existing partners Bioworld, Mighty Fine, Changes and PS Brands/Planet Sox will expand upon their Adventure Time product lines, adding SKUs and expanding retail distribution.
“Adventure Time has cultivated a large and loyal following that spans all ages thanks in part to its unique voice, creative sensibility and cast of quirky characters,” says Pete Yoder, vice president of Cartoon Network Enterprises. “With this soft lines program, we have created a range of product that delivers a targeted assortment to each segment of our fan base, encapsulating the imagination and humor of the brand. This is a great program that we look forward to building upon in the coming months.”