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CNE Expands in Asia

CNE Expands in Asia

Cartoon Network Enterprises has expanded its Asia Pacific licensing portfolio, adding popular comedy properties including "The Amazing World of Gumball," "Adventure Time with Finn and Jake" and "Regular Show."Bolstering a por

Cartoon Network Enterprises has expanded its Asia Pacific licensing portfolio, adding popular comedy properties including "The Amazing World of Gumball," "Adventure Time with Finn and Jake" and "Regular Show."

Bolstering a portfolio that sold more than 350 million products in 2011, Cartoon Network Enterprise’s latest additions offer new licensing and merchandising opportunities in categories including consumer products, home entertainment, publishing, promotional licensing and themed entertainment.

Cartoon Network Enterprises also will open more branded environments across Asia Pacific including family entertainment centers, themed zones and learning spaces. In Korea, Cartoon Network Enterprises and YBM Sisa, the leader in English language education, partnered to launch several Learning Tree young children’s leadership play schools. More than a dozen learning centers will open in the region by the end of 2012.

"We’re really excited by our fresh line-up of vibrant comedy properties and content portfolio, and strong range of business lines," says Dulce Lim-Chen, vice president, Cartoon Network Enterprises, Asia Pacific. "We’re looking forward to partnering with each of our licensees to ensure they get all the support required for success: from new content and product development, to integrated marketing campaigns and network initiatives."

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