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Chupa Chups Expands U.K. Program

Fluid World, the U.K. licensing agent for PVM, has added Gemma International and Blueprint to the Chupa Chups licensing program in the U.K. Blueprint will develop a range of stationery featuring the bold lollipop colors incorporated into retro inspired de

Blueprint will develop a range of stationery featuring the bold lollipop colors incorporated into retro inspired designs. Targeting teens and young adults, the range will launch for the back to school and college season next year.

Gemma International’s range will include greeting cards, gift wrap and gift bags and will feature a scratch and sniff element to bring the colors and flavors of the brand to life.

"Gemma International believe there is a massive audience for products featuring Chupa Chups, especially with the art of Chupa Chups delivering designs from the world of cool fashion and hip trends to the brand and licensing program," says Tim Rudd-Clarke, licensing director at Gemma International.

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