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Character World Scoops up Sonic License

Character World will produce Sonic the Hedgehog branded home décor and accessory products across the EMEA, confirms SEGA Corporation. The range will include duvet covers, curtains, cushions, fleece blankets, sleeved fleece, fleece ponchos, toweling

Character World will produce Sonic the Hedgehog branded home décor and accessory products across the EMEA, confirms SEGA Corporation.

The range will include duvet covers, curtains, cushions, fleece blankets, sleeved fleece, fleece ponchos, toweling ponchos, towels, hot water bottles and covers, beanbags, rugs, canvas wall art, card wall art, face cloths and magic face cloths, foam chair beds, sleeping bags and single bedding starter sets. The range is expected to launch in fall/winter 2012.

“Sonic the Hedgehog entered the gaming world in the early 1990s and fast became and icon of the gaming generation,” says Tim Kilby, brand manager for Character World. “Gaming is a new area of opportunity for us and we are really excited about Sonic being a key part of our market leading home textiles portfolio going into 2012. Ambitious growth plans are in place from SEGA and this is something we are proud to be a part of going forward.”

“We’re thrilled to be joining forces with Character World for Sonic,” says Sissel Henno, head of brand licensing Europe for SEGA. “They have longstanding experience in the category and are well positioned to create a beautiful range of Sonic bedroom textiles.”

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