HIT Entertainment has appointed Character Options as the U.K. and Ireland master toy licensee for its property "Mike the Knight," which premieres on CBeebies this fall. Character also holds U.K. rights for HIT brands Bob the Builder and Fireman Sam.
Under the long-term agreement, Character Options has the rights to develop new products in the categories of plastic figurines, plastic play sets, plush, novelty, role-play and games. The first line should hit stores next fall or winter.
"Our involvement with Character has gone from strength to strength over the last 12 months and this latest deal marks an exciting new chapter in our relationship," says Jon Owen, senior vice president at HIT Brands, Global. "Everyone at HIT is hugely excited about ‘Mike the Knight,’ and with Character now on board we are confident that they will conjure up a spell-binding product range for this adventurous new series."