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Character Options Adds BinWeevils

Character Options was named master toy partner for BinWeevils, the company announced yesterday at London Toy Fair. The product range is currently in creative development but will include collectible figurines, plush and play sets."Our growing digital

"Our growing digital audience has been hounding us to release physical BinWeevils toys," says Amelia Johnson, director and co-founder of BinWeevils. "In response to this noisy demand, we chose Character Options as our partner in this key category because of their unparalleled track record in producing great toys and their unique understanding of how kids want to interact, personalize and collect BinWeevils in the 'real' world.”

“BinWeevils is a leading name in the world of kid’s social media and we are delighted to be working with such a creative and innovative brand," says Jon Diver, joint managing director, Character Group. "Later in 2012, Character will launch a range of toys that will replicate the fun, interactive, entertaining and educational experience that the millions of users enjoy when visiting the BinWeevils site.” 

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