Matrix Video Group will represent CBS brands in Russia, Belarus, Kazakhstan, Kyrgyzstan, Tajikistan, Uzbekistan, Azerbaijan, Georgia, Moldova, Ukraine, Armenia and Turkmenistan. Brand Licensing Central will oversee Mexico.
Both companies will execute broad merchandising programs during the coming months for CBS brands including "CSI: Crime Scene Investigation," "Next Top Model," "Star Trek" and "Beverly Hills, 90210."
“The addition of these agencies will advance our long-term international strategy by opening key markets overseas," says Liz Kalodner, executive vice president and general manager of CBS Consumer Products. "We know that the audiences are there, and now we have the ability to reach them.”
This announcement follows news of CBS’s deal with Supermarcas, which will develop a licensing program across all the company’s signature brands throughout new markets in Central and South America.