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CBS Makes Daytime Drama Reality

CBS Consumer Products and Sony Pictures Television have selected Fusion Brands to make Jabot, the fictional beauty brand featured on "The Young and the Restless," a reality.Fusion Brands will produce a full line of color cosmetics and skincare p

Fusion Brands will produce a full line of color cosmetics and skincare products under the Jabot Cosmetics name that viewers can purchase online and at Ulta retail locations. The line will launch June 13.

The fictional Jabot Cosmetics Company made its first appearance on "The Young and the Restless" 20 years ago and has been a central element in the storylines for many of the characters on the series.  The new product line for the fictional Jabot will mirror the actual development of Fusion's Jabot Cosmetics line, and is currently scheduled to air on June 24.

“This is a truly innovative licensing deal that just makes sense on many levels,” says Liz Kalodner, executive vice president and general manager of CBS Consumer Products. “Jabot already has built-in brand familiarity with the viewers, and the launch of these new products will be integrated into the show’s storylines in a very organic way. Fans will get to watch the development of these products unfold on the show and then be able to actually buy them and use them themselves.”

"We’ve had a great partnership with CBS, Fusion, and HSN in putting this whole project together,” says Steve Kent, senior executive vice president of programming for Sony Pictures Television. “These best-in-class partnership opportunities don’t come very often and we know that the loyal fans of 'The Young and the Restless' will appreciate all this product line has to offer.”

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