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CBS Launches CSI Facebook Promotion

Ubisoft and CBS Consumer Products will launch an innovative watch-and-win cross-promotion for its television drama “CSI: Crime Scene Investigation” using the Facebook social game “CSI: Crime Scene Investigation: Crime City.” The Fa

The Facebook game boasts more than 2 million active monthly users. Starting today, players will be able to watch episodes and obtain clues that will unlock special bonuses in the game. The sweeps-month cross-promotion represents the first collaboration between a primetime series and a social game developer.

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