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CBS Inks 'Next Top Model' Deals

CBS Consumer Products has signed new partners for the Next Top Model brand in the U.K., Australia and New Zealand to expand the brand’s presence in stores. In the U.K., Britain and Ireland’s will get its first Next Top Model beauty collection

In the U.K., Britain and Ireland’s will get its first Next Top Model beauty collection from FB Beauty.  The line will include cosmetic gift sets, fragrances, bath and body essentials, bronzing kits and other beauty accessories. Revlon will continue as the official makeup partner of Britain and Ireland’s Next Top Model with in-store and online promotions.

In Australia, Casco Blu will launch an Australia’s Next Top Model branded fashion collection at Factorie stores. The deal includes outerwear, sleepwear, footwear and accessories, marking the first local format apparel deal outside the U.S. Mobile company Telstra will produce Australia’s Next Top Model Samsung Galaxy 5 mobile phone handsets.

CBS Consumer Products has also lined up Covergirl in New Zealand for in-store and online promotions and marketing for New Zealand’s Next Top Model.

“The latest Next Top Model deals are like new accessories to update your favorite outfit,” says Liz Kalodner, executive vice president and general manager of CBS Consumer Products. “We look forward to expanding the relationships that have proven to be hugely successful and adding new licensees to help Next Top Model fans become more deeply connected with the brand.”

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