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CBS Debuts Next Top Model Scent

CBS Consumer Products has partnered with Hatchbeauty and its creative director Ben Bennett for a series of America’s Next Top Model branded fragrances. The initial offering is Dream Come True, which launched last week at Target stores and select Reg

The initial offering is Dream Come True, which launched last week at Target stores and select Regis stores in the U.S.

As part of the on-air integration, Bennett appeared as a guest expert on the series on Oct. 26, 2011, and collaborated with producers to create a fragrance challenge, in which each contestant developed and marketed a unique scent that conveyed her personality. Hatchbeauty then worked with Cosmo International and perfumer Arnaud Winder to develop the scent, which was revealed on ANTM’s finale episode that announced that the winner and official spokeswoman, Lisa D’Amato.

“Working with these very dynamic women was an exhilarating experience,” says Bennett. “The excitement and enthusiasm that pervades the set inspired our inaugural scent. There is a joie de vivre the contestants conveyed that we tried to capture in the fragrance.”

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