Furniture company Mitchell Gold + Bob Williams has launched its line of “The Good Wife”-branded furnishings, in partnership with CBS Consumer Products and the show’s set decorator, Beth Kushnick.
“Fans had already shown an interest in the show’s décor so we knew there was a real opportunity,” says Liz Kalodner, executive vice president and general manager, CBS Consumer Products. “We are excited to be able to bring the style of ‘The Good Wife’ into fans’ homes and offices with this home furnishings collection from Mitchell Gold + Bob Williams.”
The initial collection in the new line (the first official license for the show) features eight pieces including Alicia’s Sofa, Will’s Chair and Carey’s Conversation Chair. A decorative pillow assortment that coordinates with the collection is also a part of the initial offering.
Through the collaboration, pieces from the line will also appear on the show, when “The Good Wife” returns for its fourth season on Sept. 30. During the season three finale in April, viewers got a glimpse of the never-before-seen set of Kalinda’s apartment, which featured pieces from Mitchell Gold + Bob Williams, including the specially designed Kalinda’s Chair, now available in the first retail collection.
“I’ve been a Mitchell Gold + Bob Williams devotee for years,” says Kushnick. “When I started working on ‘The Good Wife’ sets three years ago, they were one of the first companies I approached. We’ve been collaborating with them since the beginning, but this licensing agreement makes the relationship official and lets us share the look we’ve created on the show with our fan base and Mitchell Gold + Bob Williams’ customer base.”
Mitchell Gold + Bob Williams will carry the co-branded collection in its retail locations nationwide, as well as online and through the company’s retail partners.