CBS Consumer Products announced “Heart Truth,” a national awareness campaign for women about heart disease, launched in honor of the 60th anniversary of “I Love Lucy” and the 100th anniversary of Lucille Ball’s birth. Ball died of heart disease in 1989.
The yearlong campaign kicked off with The Heart Truth's Red Dress Collection Fashion Show on Feb. 9. The fashion show streamed live on CBSnews.com, with WCBS-TV anchor Kristine Johnson hosting.
Upcoming events include the debut of a “Lucy Live” stage show, a themed cruise and Lucy-themed products including calendars, ornaments, gifts and a special edition Barbie. CBS and The Heart Truth will continue to air PSAs and integrated programming on “The Price Is Right” and “Let's Make a Deal.”
"These are major milestones for one of the most influential television programs and entertainment figures in history," says Liz Kalodner, executive vice president and general manager of CBS Consumer Products. "The events are just the start of a banner year for I Love Lucy."