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Car Town Drives into Toy Aisle

Car Town Drives into Toy Aisle

Cie Games, social game developer and creator of “Car Town,” has partnered with GreenLight Collectibles for a line of Car Town toy cars based on the Facebook game. Car Town, the social game where players can collect, customize and race virtual

Cie Games, social game developer and creator of “Car Town,” has partnered with GreenLight Collectibles for a line of Car Town toy cars based on the Facebook game.

Car Town, the social game where players can collect, customize and race virtual cars, currently has more than 40 million “drivers.”

“We are thrilled to team up with GreenLight Collectibles, which has worked with the biggest automotive brands and franchises to design the new toy line,” says Dennis Suggs, president, Cie Games. “The release of the toy line is a testament to the reach of the Car Town brand.”

This is the first licensing deal for Cie Games.

The toy line will feature something for every car enthusiast and “Car Town” fan, from classic to sporty to muscle cars. Some of the cars that will be released at launch include the 2012 Chevrolet Camaro ZL1, the 1970 Plymouth Superbird, the 2003 Jeep Wrangler and the 1957 Chevy Bel Air.

“‘Car Town’s’ creative game play features and Cie Games’ authentic approach to developing the vehicles and graphics within the game will translate very well to our new line of mini pull-back vehicles,” says Kevin Davey, founder, GreenLight Collectibles. “Our two-speed pull-backs will bring the cars featured in the game to life, with vehicles that are fun to play with and collect.”

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