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Capcom Partners with Sanrio

Capcom Entertainment and Sanrio have partnered to create co-branded Street Fighter themed merchandise featuring Hello Kitty dressed in the distinct costumes from the Street Fighter series of video games. The line will launch next fall.“Capcom has lo

“Capcom has long admired Sanrio and their ability to create memorable and cherished lifestyle brands so it is a distinct pleasure to partner with them for this new cross-over line of merchandise,” says Joshua Izzo, director of licensing, Capcom Entertainment. “The combination of Street Fighter and Hello Kitty will offer fans a whole new way to experience our characters.”

“We are always looking for new ways to surprise our fans and partnering with a strong brand-focused company such as Capcom is a natural fit for us,” says Jill Koch, vice president of brand management and marketing, Sanrio. “Hello Kitty and Street Fighter have a dedicated core following around the world and our collaboration brings the legacy of both brands together in a fun and unexpected way.”

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