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Callaway Lands Sesame Street Apps

Callaway Digital Arts will extend its partnership with Sesame Workshop for three new interactive Sesame Street apps. The first app to launch will be a re-imagining of the book The Great Cookie Thief for iPad, iPhone and iPod Touch. The partnership will al

Callaway Digital Arts will extend its partnership with Sesame Workshop for three new interactive Sesame Street apps.

The first app to launch will be a re-imagining of the book The Great Cookie Thief for iPad, iPhone and iPod Touch.

The partnership will also extend the apps to include the development of interactive mobile apps for original and adapted content.

“We are privileged to deepen our collaboration with the most loved and revered children’s educational provider, Sesame Street,” says Rex Ishibashi, chief executive officer, Callaway Digital Arts. “With The Great Cookie Thief and more, we’ll continue to bring stories featuring cherished Sesame Street characters to the most advanced touch devices—iPad, iPhone and iPod Touch.”

"Callaway's team has done an outstanding job in bringing two of our most beloved books to life as apps in a way that embraces their classic style, but also makes them look and feel brand new," says Scott Chambers, senior vice president, worldwide media distribution, Sesame Workshop. "We look forward to our continuing partnership with Callaway and to creating new apps that families will enjoy and learn from together."

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