"At CafePress we dream of inspiring a movement in the licensing industry. The launch of CafePress Entertainment is the first step in our march toward making fan-generated products a legitimate category in the licensing industry," says Joe Schmidt, chief marketing officer, CafePress. "This movement is not something we are attempting to invent, rather, it's a reaction to the immense engagement we see every day between the millions of fans on CafePress.com and the brands we power. At CafePress, we're committed to leading the charge and delivering solutions for the fans and the brands that inspire them."
The new retail portal features thousands of products created by consumers who use CafePress’ library of licensed properties to create new branded designs and then sell those designs on products of their choosing.