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BWI to Rep Egmont's Classic Comics

Brands With Influence has been appointed to represent Egmont U.K.’s archive of classic comic and magazine titles that includes Roy of The Rovers, Battle, Misty and Whizzer and Chips. The collection spans the 40 years since the 1970s.  "We

Brands With Influence has been appointed to represent Egmont U.K.’s archive of classic comic and magazine titles that includes Roy of The Rovers, Battle, Misty and Whizzer and Chips.

The collection spans the 40 years since the 1970s. 

"We feel this is just the right time to bring these titles and brands back to life through a strategic licensing program," says David Riley, managing director, Egmont Publishing Group. "The nostalgia market remains buoyant and our brands will have a real affinity with those children, now adults, who grew up with them. We are looking forward to working with Brands with Influence to bring these classic brands back to the high street."

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